Broker Check
Chris Shekell, CPFA®

Chris Shekell, CPFA®

Managing Partner

585-399-8344

cshekell@financialguide.com

Domicile State: NY

Chris is a Rochester native and a 2004 graduate of Churchville-Chili High School. He earned his degree in Business Management with a concentration in Finance from Springfield College in 2008 and began his career that same year with Empire Financial Partners.

In 2010, Chris relocated to Atlanta, where he continued his career as a financial advisor with Innovative Financial Group. He later served as a Senior Vice President with The Pinnacle Group, helping financial professionals incorporate advanced insurance, legacy, and estate-planning strategies into their practices. In 2015, Chris was featured by ThinkAdvisor, a national financial-services publication focused on investment news, practice management, and advisor education.

Chris returned to Rochester in the fall of 2016 and co-founded Flower City Advisory with Eric Palumbo. Today, he works with individuals, families, business owners, and retirement plan sponsors to develop coordinated financial strategies built around their specific goals. His approach combines investment management, retirement-income planning, insurance and risk management, estate-planning considerations, and workplace retirement-plan guidance.

Chris holds the Certified Plan Fiduciary Advisor (CPFA®) designation, which reflects specialized knowledge in fiduciary responsibility, regulatory compliance, and retirement-plan management best practices.

Outside of work, Chris enjoys spending time with his wife, Ashley, and their children, Sienna and Wesley. He also enjoys golfing, traveling, cooking, and spending time with family and friends.